We have the experience and expertise to deliver for you, whether your brand is pre-launch, post-launch, established or mature.
We have a proven track record of forging productive, strategic and enduring relationships with key stakeholders.
We work with you to attract and retain customers by consistently creating relevant content with the intention of driving profitable customer action.
We use our established relationships with key influencers in the analyst community to enhance our clients’ positioning.
We are masters of media strategy, our hybrid approach mixes the best of traditional relationship-based media relations, with innovative approaches to social media campaigns.
Our insight and sector knowledge enables us to offer timely expert counsel for our clients. Our expertise covers branding, issues and crisis, message development.
Our thought leader service is great for businesses that already have a strong media relations programme in place but want to really stand out from the crowd, gaining exposure above and beyond their established trade press.
Think PR can’t influence sales? Well think again. GK’s Enhancing your sales service area has a number of commercially creative techniques and approaches that we regularly deploy for our clients.
We’re living in a world where the patterns of communication are changing faster than they have ever done in history. Today’s bright new Smartphone app is tomorrow’s junk software.More than ever, organisations need to understand how their image and their reputation can be both enhanced and damaged by social media. Every day, there are tabloid stories of a hapless public figure brought low by social media, and for every one of those stories, there are countless organisations failing to take advantage of the opportunities presented by that same social media.Facebook, Instagram, Twitter, LinkedIn, Blogging…sometimes, the breadth of social media can appear daunting. But by taking the same organised approach to managing this sphere on behalf of our clients as we do to protecting and enhancing their reputation in the traditional media, we deliver consistent and measurable results week in, week out. Successful organisations are successful in the way they engage with social media.
2016 is set to be the year of VR, the point in creative media history where technological abilities, specialist imaging techniques and, importantly, public perception meet. From dynamic festival and club locations to architectural environments and virtual tours, interactive 360° virtual reality photographs put you in location and in control. This is not crude Street View imaging or real estate snaps, this is high-quality, high-resolution, 100% convincing immersive media. Immerse yourself in the scene with virtual reality photography!
As our working life becomes more and more structured around computer consoles and Smartphones, the value of real-time events increases. Now, more than ever, business people relish the opportunity of gathering together to exchange information, and then using the tools of communication to spread the word about the outcomes.We set up and run high-profile events for our clients which enable them to position themselves as thought leaders in key sectors, as influencers in areas where they need to maintain a dominant profile. We extract every ounce of value from those events in terms of social and traditional media exposure, so that the value to our clients is clear and impactful within the context of their overall communications strategy.
Content is the king for online reputation and external perception.Our copywriting services reflect your brand values and tone of voice, and then deliver those values to your target audiences in the most effective and authoritative way.We are able to deliver targeted written material in all situations, from short and impactful copylines all the way through to extensive reports and procedure manuals. As part of our copywriting services, we take particular care in drafting copy for our clients’ websites and social media platforms, and ensure that our drafting works in the context of our SEO strategies.
